Here, we talk about Free SEO Tools. SEO tools investigate the potential of Web pages for high placement on search engine ranking pages. They provide information on backlinks and keywords as well as insights into SEO competition on the Internet.

List of Top 30 of the best free SEO tools to help with various aspects of search engine optimization:

1. Google Analytics: Provides detailed insights into website traffic, user behavior, and performance metrics.
2. Google Search Console: Helps monitor and optimize website presence in Google’s search results, providing data on indexing status, search queries, and more.
3. Google Keyword Planner: Offers keyword research tools and data, including search volume, competition, and keyword suggestions.
4. Google Trends: Analyzes the popularity of search queries over time and regionally, aiding in identifying trending topics and keywords.
5. AnswerThePublic: Generates content ideas by visualizing search questions and queries related to specific keywords.
6. Ubersuggest: Provides keyword suggestions, competitive analysis, backlink data, and more for SEO and content marketing strategies.
7. SEMrush (Free Version): Offers limited access to keyword analytics, competitive research, domain analysis, and backlink data.
8. MozBar: A browser extension providing access to Moz’s SEO metrics, including domain authority, page authority, and backlink data.
9. Yoast SEO: A WordPress plugin that assists in optimizing on-page SEO elements such as titles, meta descriptions, and content readability.
10. SEOquake: A browser extension offering SEO metrics, including domain analysis, backlink data, and on-page SEO parameters.
11. Screaming Frog SEO Spider: Crawls websites to analyze technical SEO elements like broken links, duplicate content, and metadata.
12. Google PageSpeed Insights: Evaluates web page performance and provides suggestions for improving load times and user experience.
13. GTmetrix: Analyzes website speed and performance, offering actionable recommendations to optimize page loading times.
14. Pingdom: Another tool for testing website speed and performance, providing insights into performance bottlenecks and load times.
15. Ahrefs Webmaster Tools: Offers insights into website performance, backlink profile, keyword rankings, and competitive analysis.
16. BuzzSumo: Identifies popular content and influencers in specific niches, aiding content ideation and outreach strategies.
17. LinkMiner: A Chrome extension for checking broken links on web pages and extracting backlink data for competitor analysis.
18. Google Mobile-Friendly Test: Checks website mobile-friendliness and offers suggestions for improving mobile user experience.
19. Google Structured Data Testing Tool: Validates schema markup to ensure it’s correctly implemented on web pages for enhanced search visibility.
20. Siteliner: Analyzes websites for duplicate content, broken links, and other issues that may impact SEO performance and user experience.
21. Keyword Tool: Provides keyword suggestions and search volume data from various search engines like Google, YouTube, and Bing.
22. Seed Keywords: Allows crowdsourcing of keyword ideas by creating scenarios and gathering search query inputs from users.
23. SEO Minion: A Chrome extension offering on-page SEO analysis, SERP preview, and broken link-checking features.
24. Varvy SEO Tool: Offers a comprehensive SEO audit covering page speed, mobile-friendliness, security, and other technical aspects.
25. SmallSEOTools: Provides a suite of SEO tools including plagiarism checker, backlink checker, keyword position tracker, and more.
26. Bulk Google Rank Checker: This enables checking keyword rankings across multiple domains in Google search results.
27. Serpstat (Free Version): Offers limited access to keyword research, competitor analysis, and backlink data for SEO insights.
28. Keyword Surfer: A Chrome extension that displays search volume data, related keywords, and domain metrics within Google search results.
29. SEO Web Page Analyzer: Analyzes web pages for on-page SEO factors such as meta tags, headings, and keyword usage.
30. Rank Math: A WordPress SEO plugin that includes features such as schema markup, redirection management, and XML sitemap generation.

These free SEO tools cover a broad spectrum of needs, from keyword research and on-page optimization to technical analysis and performance tracking, helping website owners and marketers improve their search visibility and organic traffic.

In fact, these tools have helped my site get 449k+ visitors per month.

(Most of which came from SEO.)

The best part?

All of these Free SEO Tools tools work GREAT in 2024.

Let’s get started…

• 1. Answer The Public
• 2. Woorank’s SEO & Website Analysis Tool
• 3. Animalz Revive
• 4. CanIRank
• 5. Google’s Mobile-Friendly Test
• 6. Seed Keywords
• 7. Exploding Topics
• 8. Seobility
• 9. Ubersuggest
• 10. BROWSEO
• 11. Detailed.com
• 12. Google Search Console

25 Best Free SEO Tools

1. Answer The Public; Free SEO Tools

Find 150+ keyword ideas in seconds.

Most SEO tools get their data from the same place: The Google Keyword Planner.

Answer the Public is different.

This awesome tool finds questions that people ask on forums, blogs and on social media.

And it turns those questions into awesome keywords:

Best Feature: “Vs. Keywords”; Free SEO Tools

You’d be surprised how many people search for “X vs. Y” keywords in Google.

(For example: “iPhone vs. Android” or “SEMRush vs. Ahrefs”.)

And Answer the Public has a section of the results dedicated to “Vs. Keywords”.

This brings us to the 2nd tool on our list…

2. Woorank’s SEO & Website Analysis Tool; Free SEO Tools

Get a list of SEO improvements in seconds.

This is a very handy Chrome extension.

First, you get an overall SEO score.

Then, the tool shows you EXACTLY how to improve your site’s on-page and off-page SEO.

Best Feature: “Marketing Checklist”

Most SEO tools only tell you about problems… not solutions.

But with Woorank you get a detailed SEO checklist that you can use to fix any issues that you run into.

And now it’s time for our next free SEO tool…

3. Animalz Revive; Free SEO Tools

Improve and update old content.

Animalz Revive helps you find older content on your site that needs an update, an upgrade… or both.

Before this tool, you had to manually comb through your Google Analytics account to find these pages.Which was a giant pain.

Fortunately, this tool tells you exactly which articles on your site need the most attention.

Best Feature: “Traffic Loss Since Peak (Views)”

This feature lets you know exactly how many visitors that a piece of outdated content is costing you.

4. CanIRank; Free SEO Tools

Quickly answer the question: “Can I rank for this keyword?”.

CanIRank is a super-detailed keyword difficulty tool.

And unlike most free SEO tools, CanIRank doesn’t give you generic advice like:

“This keyword is really competitive”
Or
“This keyword has low competition”

Instead, it tells you whether or not YOU can rank for that keyword.

Very cool.

Best Feature: “How can you better target this keyword?”

CanIRank isn’t just for sizing up the first-page competition.

It also gives you suggestions that can help you rank for a specific term.

5. Google’s Mobile-Friendly Test; Free SEO Tools

Get your site ready for Google’s Mobile-first Indexing.

You might have heard that Google recently made a big change to its algorithm.

(This change is officially called “Mobile-First Indexing”.)

The bottom line is this:

If your site isn’t optimized for mobile devices, you’re in big trouble.

Fortunately, you don’t need a full-time developer to make your site mobile-friendly. All you need to do is run your site through the Mobile-Friendly Test tool.

And it tells you whether or not Google considers your site mobile-friendly.

Best Feature: “Page loading issues”

This feature shows you how you can improve your site’s code. That way, Google’s mobile crawler can find and index all of the resources on your site.

6. Seed Keywords

Find completely fresh keyword ideas.

Most keyword research tools work the exact same way:

1. Enter a seed keyword into the tool.
2. Get a list of closely-related terms.

The problem with this approach is this:

Everyone types the same seed keywords into these tools.

Well, Seed Keywords takes a completely different approach.

Instead of pulling seed keywords out of thin air, you ask your customers how they’d search for you online.

Then, type those seed keywords into your favorite keyword research tool.

Best Feature: “Submit Query”

Once the results come in, you can use SeedKeywords to do a Google search for the keywords that people gave you.

That way you can quickly scan the search results… and see how competitive those keywords are.

7. Exploding Topics

Find popular keywords before they get competitive.

This free SEO tool does one simple thing:

It bubbles up topics that are just starting to trend.

That way, you can create content around these emerging trends (or optimize your old content around a new keyword).

The tool currently has about 2k topics in its database. And they’re adding more every week.

Best Feature: Categories

Categories let you drill down to a specific topic category that’s important to your business.

For example, let’s say you run marketing for a skincare brand. Well, you’d hit “beauty” and get a list of emerging topics in that space.

Nice.

8. Seobility

Get a deep-dive SEO site analysis.

SEObility crawls your entire site and lets you know about search engine optimization issues like:

• Slow loading pages
• Blocked pages
• Sitemap problems
• Technical SEO issues
• Lots more

You usually only get this type of stuff from paid SEO tools. So it’s really nice that Seobility gives you this data for free.

Best Feature: Content Report

This report hands you a list of pages that have content-related SEO issues.

(Things like: thin content, missing meta titles, keyword stuffing, and duplicate content.)

9. Ubersuggest

Get keyword suggestions and competition data.

Ubersuggest has a lot of features that are usually only found in premium SEO tools.

But it’s 100% free.

To use it, type in a keyword that you want to rank for (or a competing website that you want to rank above).

And Ubersuggest will give you detailed data on keyword difficulty, monthly search volume, and more.

Plus, you get a list of suggested keywords that are based on the keyword you typed in.

Best Feature: “Comparisons”

This feature shows you “X vs. Y” keywords.

In my experience, X vs. Y keywords are super untapped.

Sure, they may not get as many searches as traditional keywords. But they’re SUPER targeted and high-converting.

And to my knowledge Ubersuggest is the only tool that specifically bubbles up X vs. Y keywords.

10. BROWSEO

See your site through the eyes of a search engine.

As it turns out, search engines see your site VERY differently than you do.

And BROWSEO gives you the type of x-ray vision that search engines have.

Best Feature: SERP Preview

Get a sweet preview of how your page appears in the search results:

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11. Detailed.com

Get intel on your competition.

Detailed gives you a curated list of the most popular sites in your industry.

That way, you can size up your biggest competitors.

(And copy what they’re doing.)

Best Feature: “Mentions”

This feature shows you who recently linked to (and tweeted about) your competition.

12. Google Search Console

Get SEO help straight from Google.

No list of free SEO tools would be complete without the Google Search Console.

Why?

The GSC is a VERY feature-rich piece of SEO software. And unlike pretty much every other tool on the market, you know the data is legit.

(After all, it comes from Google.)

For example, you can use the Google Search Console as a rank tracker to check your site’s rankings in the SERPs.

Best Feature: Index Coverage Report

The Index Coverage Report gives you a list of pages on your site that aren’t getting indexed.

You can also see how you can get things back on track.