SEO Interview Questions; Are you preparing for an SEO interview? Get ready with our comprehensive guide to common SEO interview questions. Whether you’re a beginner or a seasoned professional, these frequently asked questions will help you ace your interview. From on-page optimisation to link-building strategies, we’ve got you covered. Prepare confidently and stand out in your SEO job interview.
SEO Interview Questions
1. Differentiate Between Dofollow and Nofollow.
Dofollow: Dofollow links are hyperlinks that allow search engine crawlers to follow and index them, subsequently passing link equity and authority from the source page to the linked page. These links contribute positively to the search engine ranking of the linked page. When a webmaster doesn’t use the “nofollow” attribute in the link’s HTML code, the link is considered Dofollow by default. Dofollow links play a vital role in building a website’s authority, domain trust, and organic visibility.
Nofollow: On the other hand, Nofollow links are hyperlinks that include the “nofollow” attribute in their HTML code. This attribute signals search engine bots not to follow the link for crawling and not to transfer any link authority or equity to the linked page. Nofollow links are commonly used in situations where a website wants to link to another page without passing any SEO value. This is often the case for user-generated content, comments, sponsored content, and links that might be perceived as spammy.
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(SEO Interview Questions: Learning SEO interview questions is essential to excelling in today’s competitive job market. Understanding these questions equips you with the knowledge to confidently tackle SEO job interviews.)
2. Describe a 301 redirect. What differentiates it from a 302 Redirect?
301 Redirect:
A 301 redirect is a server-side instruction that permanently redirects one URL to another. It is commonly used when a web page has moved to a new location or when a website’s structure is modified. When a user or search engine crawler encounters a URL with a 301 redirect, they are automatically directed to the new URL. Importantly, the link equity, search engine rankings, and other SEO attributes of the old URL are transferred to the new one. This makes 301 redirects a powerful tool for maintaining SEO integrity during website changes.
302 Redirect:
A 302 redirect, also known as a temporary redirect, is used when a webpage’s content or location is temporarily moved to another URL. Unlike a 301 redirect, a 302 redirect indicates that the original URL will eventually return to its previous state. When users or search engines encounter a URL with a 302 redirect, they are redirected to the temporary URL. In terms of SEO, a 302 redirect does not transfer the link equity and SEO attributes of the original URL to the temporary one, making it less suitable for permanent changes.
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(SEO Interview Questions: Learning SEO interview questions is essential to excelling in today’s competitive job market. Understanding these questions equips you with the knowledge to confidently tackle SEO job interviews.)
3. Why is the importance of backlinks to SEO important?
Backlinks are the backbone of successful search engine optimisation (SEO), acting as powerful endorsements from other websites.
These external links not only drive referral traffic but also signal search engines about your website’s authority and credibility
- Authority and Trust
- Enhanced Rankings
- Referral Traffic
- Indexing and Crawling
- Elevated Online Reputation
- Link-Building Strategies
- Quality over Quantity
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(SEO Interview Questions: Learning SEO interview questions is essential to excelling in today’s competitive job market. Understanding these questions equips you with the knowledge to confidently tackle SEO job interviews.)
4. What are the ideal methods for optimising your YouTube videos?
To rank your YouTube videos effectively:
- Craft engaging content.
- Research relevant keywords.
- Optimise the title, description, and tags.
- Design eye-catching thumbnails.
- Include accurate transcriptions.
- Aim for longer watch times.
- Foster engagement with likes, comments, and shares.
- Maintain a consistent upload schedule.
- Collaborate with others for wider exposure.
- Promote your videos on social media and online platforms
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(SEO Interview Questions: Learning SEO interview questions is essential to excelling in today’s competitive job market. Understanding these questions equips you with the knowledge to confidently tackle SEO job interviews.)
5. What exactly is Mobile-First Indexing?
Mobile-First Indexing is Google’s approach where the mobile version of a webpage becomes the primary reference for indexing and ranking in search results. It prioritises mobile-friendly content due to the rise in mobile device usage. Responsive design and optimised mobile content are crucial for better search rankings and the user experience.
Note: If you are looking for the best social media marketing institute to promote your website or business on social media, you can contact us or chat with us on mobile: To schedule a free demo, please call 9971050903.
(SEO Interview Questions: Learning SEO interview questions is essential to excelling in today’s competitive job market. Understanding these questions equips you with the knowledge to confidently tackle SEO job interviews.)
6. What are the popular local SEO ranking factors?
- Google My Business optimisation
- Online reviews and ratings
- NAP consistency
- Local citations
- On-page SEO with local keywords
- Backlinks from local and authoritative sites
- Mobile-friendly website
- User experience and engagement metrics
- Proximity to the searcher’s location
- Behavioural signals like CTR and dwell time
(SEO Interview Questions: Learning SEO interview questions is essential to excelling in today’s competitive job market. Understanding these questions equips you with the knowledge to confidently tackle SEO job interviews.)
7. How can I avoid being penalised for duplicate content?
Among the methods to prevent this are:
- 301 redirecting traffic to the original URL
- The rel=canonical property needs to be applied to the original content. By doing so, you can inform search engines that a certain URL corresponds to the actual webpage.
- Selecting a preferred domain to use in Google Search Console. Spiders may be redirected as a result to crawl websites in different ways.
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(SEO Interview Questions: Learning SEO interview questions is essential to excelling in today’s competitive job market. Understanding these questions equips you with the knowledge to confidently tackle SEO job interviews.)
8. What techniques can you use to speed up websites?
Here are some ways to increase web page speed:
Optimise Images: Compress and resize images to reduce loading time.
Minimise HTTP Requests: Reduce the number of requests for files like scripts and styles.
Enable Browser Caching: Cache resources to avoid repeated downloads.
Minify CSS and JavaScript: Remove unnecessary spaces and comments in code.
Optimise Server Performance: Choose a reliable hosting provider and enable server-side caching.
Reduce Redirects: Minimise redirects to decrease page loading time.
Optimise Fonts: Use web-safe fonts and load them asynchronously.
Limit the Use of Plugins: Use only essential plugins to prevent excess code.
Choose a Lightweight Theme: Select a minimalistic theme for faster loading.
Optimise the Database: Clean up and optimise your website’s database regularly.
Use AMP (Accelerated Mobile Pages): Create lightweight versions of pages for mobile devices.
Implement HTTP/2: Use the newer HTTP/2 protocol for faster loading.
Regularly Monitor Performance: Use tools to assess and improve page speed consistently.
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9. When should long-tailed and short-tailed keywords be used?
Short-tail keywords are the best choice if you want to drive a lot of traffic to your website. On the other hand, long-tail keywords are usually used for speciality pages like product pages and articles.
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10. What should a website developer pay particular attention to when creating one?
Navigation and site structure: For bots to access and index the content easily, good site architecture is essential.
Our website is user- and mobile-friendly with a responsive design. Additionally, it will lengthen users’ visits to your website, which will raise its ranking.
Making a sitemap It makes your website’s structure more understandable to search engine bots.
Robot.txt: The search engine crawlers will know which pages don’t need to be indexed thanks to this instruction. The website’s root directory receives it.
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