In this article, we’ll read about how to Grow Business Online With Google Adwords. Ads can be used to generate more leads and revenue. Online sales can increase. You can increase traffic to your website. But, unfortunately, it isn’t that simple. Other things need to be taken care of. For now, let’s discuss the benefits of Google Adwords as an advertising platform.

Even though investing money in Adwords might seem daunting, the results are almost instantaneous and transparent. That’s why it’s worth every penny.

Best 7 Ways to Grow Business Online with Google AdWords

1) Google Adwords works faster than SEO

A major advantage of Google AdWords is that it works faster than SEO. Google AdWords and SEO are both search engine marketing strategies that generate traffic and leads. In order to get the much coveted first spot in search, a well-optimized AdWords campaign can work much faster.

This method is faster and more effective for a number of reasons

• At the same time, you can focus on multiple keywords.
• The campaign can be turned on or off at any time.
• Top-of-page ads are immediately visible.

Organic sources, however, have more long-term benefits, so you shouldn’t ignore them. However, AdWords has a better chance of driving more traffic and leads instantly. In addition, the platform is more transparent, and you know exactly what is happening with the ads.

In contrast, search engine optimization, while very beneficial, is a long-term process. Rank for any keyword requires perseverance, well-written articles, and backlinks. Even then, it takes time for them to gain authority.

Put simply. The advantage of ads is that they give you instant visibility, at an instant cost, whereas the advantage of SEO is that it gives you long-term success if your content is of high quality.

I’m not here to debate the advantages of one strategy over another. It is necessary to use both simultaneously, but be realistic about the success time frame and the amount of effort/money required.

2) Promote brand awareness

Google AdWords boosts traffic, clicks, and conversions, but it is also an effective way to spread the word about your brand. Google partnered with Ipsos to conduct a study across 12 verticals, from

 automobiles to retail. A study found that search ads increase top-of-mind awareness by 6.6% on average.

As far as SEO is concerned, your rank also depends on the number of searches for your brand name and its variations. In addition to display ads, you should aim to increase brand awareness through search.

3) Reach out to more customers via their Gmail inbox 

Every business uses email marketing as a marketing strategy, which is why Gmail ads can also be helpful. You can now reach more prospects through their Gmail inbox with native Gmail ads, which were integrated with Google AdWords in September 2015.

Gmail ads usually appear on the promotion tab, but they can also appear on the social tab. Both desktop and mobile ads are available. If you have a small budget, you can also try Gmail ads since they are generally cheaper than search ads.

KCB’s example:

There is still a lack of awareness about how effective Gmail ads can be among businesses. The KCB group’s agency ‘Squad Digital’ understood their power. These are the results of a lead generation strategy built using Gmail ads.

4) Reconnect with your website visitors

Connecting with your website visitors is one of the coolest benefits of Google AdWords. Let me explain.

Your website might attract window shoppers. There are people who have visited all the pages on your website without taking any action. What can you do to remind them of you and what you can do for them? Consider Display Remarketing and RLSA campaigns.

Remarketing on display networks:

Using banner images, advertisers can target visitors on different advertising-supported websites. Let’s say you own a travel agency and a visitor is looking for Thailand packages.. Despite this, he decides to leave without purchasing. Create a remarketing list like the one below to target him.

In the same way as remarketing lists, suppression lists can also be created (as shown above). Instead of targeting leads who have already converted, you can target new leads on search networks:

Remarketing Lists for Search Ads are also known as RLSAs. Like display remarketing, it runs remarketing campaigns on the search network. The advertiser must also add a keyword campaign. Thus, Google ads can match a user’s search query with a keyword and remarketing list. As a result, Google will be able to show relevant ads for each search query.

Your remarketing ads have a higher chance of converting visitors to leads since they have already visited your website.

The Edfa3ly exams well:

Is it possible to run remarketing on both networks at the same time? Take a look at Edfa3ly, a Cairo-based company. They ran remarketing on both networks at the same time and increased their revenue by 85%.

5) Consistently measure your performance

Newspapers, radio, broadcast television, cable television, outdoor billboards, brochures, etc., are very difficult to measure. The cost of these ads is also much higher than the cost of Google AdWords. It is impossible for you to control your own budget and spending. Furthermore, you wouldn’t know the source of the leads coming from these media unless your customer shares it. Due to this, traditional media would be very difficult to calculate ROI.

AdWords, however, would tell you exactly what happened. It would be clear to you:

• Your ad’s click-through rate.
• The number of leads generated.
• AdWords traffic to your website.
• Traffic and leads are generated by each keyword.
• What is the cost per lead?

Marketers would be able to determine what works and what doesn’t. Once you have this information, you can tweak your campaigns until you achieve the best results.

Read Also: What is Search Engine Optimization(SEO)? Know its Benefits in 2023

6) Use your ads to discover more

Are you confused by the title?  The benefits of linking your Google AdWords and Google Analytics accounts are numerous. It’s great to use AdWords, but you can’t see what people do after they click the ads. However, Google analytics would help you understand,

• A visitor’s time spent on a page
• The number of pages visited
• Your landing page’s bounce rate
• Information about new and returning visitors.

If you link them together, you’ll have a lot more data at your fingertips.  Google ads can be measured in their entirety by advertisers. To boost your results, he/she can pause non-performing keywords/campaigns/ads and try different variations. You could also use this data to write more articles/posts with keywords that perform best for your business. You can also rank better for organic search using those keywords.

Here is an example from Swissôtel Hotels & Resorts:

Swissôtel Hotels & Resorts is a worldwide hotel chain. Visitors clicked on the ad but they were not able to figure out what happened. The company was also interested in learning how the behavior of paid visitors differed from that of organic visitors. As a result, Barbara Pezzi, Director of Analytics at the company, tweaked their Google Search ads using the Google Analytics segment feature.

7) Improve your approach to your competition

If you don’t run ads when someone searches for something related to your product/service online, but your competitors do, then you’re in trouble. You’ll lose business almost immediately.

Keep an eye on how they promote their business, what kind of ads they run, etc. You can do this thanks to Google AdWords’ transparent system. Stand out from your competitors by taking advantage of opportunities that come your way.

Now you know why you should advertise on Google AdWords. However, let’s discuss whether this platform makes sense for you.

Go To First Part

Conclusion

This article covers all the basic elements of Google AdWords. If you are interested in running your first Google ad, I hope these benefits will help you get started.

Do you monitor your AdWords every day as a marketer? Are you simply confused about which metric to check first? The next part is for you.