E-Commerce Marketing Course – In this course, you can learn Buying and selling goods and services online is known as E-Commerce (Electronic Commerce). A common definition of e-commerce is online shopping for goods and services. Transacting over the Internet may involve monetary or data transactions. E-commerce includes online shopping stores, online auctions, wholesalers, subscription-based businesses, sales of digital products (such as e-books, software, video courses, audio, etc.), crowdfunding platforms, and online marketplaces. E-commerce can refer to a Netflix subscription or a freelancer hired through platforms like Upwork or Freelancer.

that facilitate trade between a buyer and seller. Let’s look at them in the next section:

4 Types of E-Commerce Marketing Course Business Models

Let’s look at the four types of e-commerce business Course models in brief:

1. Consumer-to-consumer (B2C) business model: A business sells its products and services directly to consumers. B2C is the business model used by online retailers.
2. B2B (business-to-business): A business provides its services to other businesses. Businesses that offer B2B (Software as a Service) or sell products in bulk follow the B2B model.
3. Consumer to Consumer (C2C): The transaction occurs between two consumers. In the C2C model, users sell their unwanted goods to other consumers.
4. E-commerce that involves consumer-to-business (C2B) occurs when consumers offer businesses value. C2B business models include online portals that provide freelance services.

Read Also- What is Internet Marketing? And Its Benefits

What is an E-Commerce Marketing Platform?

E-commerce platforms allow businesses to create and manage online stores.

All the tools necessary for E-Commerce Marketing and selling the products are included in the application. In addition to reviewing store performance, managing inventory, defining product pricing, and running promotions, business owners can also use it to manage their inventory.

As with any enterprise software, E-Commerce Marketing platforms are available on-premises or in the cloud. An e-commerce platform that is cloud-based is preferred by most SMBs since the upfront investment is almost minimal, and they are able to scale their operations up or down without affecting their current business model.

1. Shopify

Whether you are running a SaaS-based e-commerce site, a boutique store, or an artist, Shopify has an E-commerce solution for you.

 The platform’s intuitive design makes it easy to set up and manage an online store.

Shopify lets you create an online store and offers features like social commerce, Facebook ads, POS systems, etc.

From $29 per month to $299 per month, the basic plan is available. Through Shopify Gold, enterprises can set up their stores on Shopify. To test the waters, hobbyists can subscribe to the Lite plan ($9/month).

2. Woo Commerce

 For websites built on WordPress, WooCommerce is an open-source e-commerce plugin.

 As a result, store owners can manage end-to-end operations using features typically found in run-of-the-mill e-commerce platforms. To scale the functionality of the plugin, you need developers who are familiar with WordPress and WooCommerce. 

3. BigCommerce

 BigCommerce offers two categories of products offered by BigCommerce.

 Both Enterprise and Essentials are available. Similar to Shopify and WooCommerce, BigCommerce provides a wide range of features. It is possible to integrate the platform with social media platforms (Facebook and Instagram), Amazon, Google Shopping, Square, and eBay. Beginners face a steep learning curve as a result of this complexity. Monthly fees for BigCommerce’s basic plan start at approximately $30.

 BigCommerce offers customized quotes for enterprise customers.

4. Magento

 You can install Magento on your servers as an on-premise, open-source platform.

 Cloud-hosted Magento 2 is an open-source variant. Since Magento is hosted on your server, it provides you with complete control over your The downside is that you must manage security updates and other maintenance for on-premise servers.

 5. Webix

 It allows you to create online stores using Webix, a website builder tool.

 Its drag-and-drop interface makes it easy to develop an e-commerce website with minimal to no coding requirements. While Wix allows you to manage your store and set up product pages, coupons, discounts, and payment methods, it isn’t a full-fledged e-commerce platform. Wix offers a free plan and a $29/month premium plan. 

6. Squarespace

 A similar e-commerce platform to Wix, Squarespace is suitable for anyone who doesn’t want to get into the technicalities of Magento or other comprehensive platforms. You can create aesthetically pleasing websites with Squarespace, but it has limited payment gateways (currently only Apple Pay and Stripe) and shipping options. 

To get the full range of features, they recommend you subscribe to the Commerce plan for $26/month, which is compatible with e-commerce. 

Eyes on the Consumer Buying Habit in E-commerce Marketing

The best thing about e-commerce retailers is that they can keep track of consumer buying habits and interests and adapt their supply and demand to meet consumer needs. This is probably the most important benefit of e-commerce marketing. By building lasting relationships with them, you can improve your ongoing relationship with them. 

Note: If you are Looking For a Digital Marketing Course To Learn E-Commerce Marketing For Any Business. You are at the Right Place ITTCD Provides a Digital Marketing Course Online and Offline. Call or WhatsApp 9971050903 and Visit https://www.ittrainingcoursedelhi.in/