SEO also known as Search Engine Optimization, refers to improving your website to increase your visibility when customers search for goods or services associated with your business on Google, Bing, and other search engines. The more visible your pages are in search engine results, the more likely they will catch people’s attention and draw in current and potential customers.

Types of SEO

• Onpage Activity
• Offpage Activity

Before learning about On-page and Off-page SEO, Let’s discuss Search Engines.

How does a Search Engine work?

Search Engines like Google and Bing use bots to crawl web pages while moving between different websites, gathering data about those pages and adding them to an index. Imagine the index as a massive library where a librarian could open a book (or a website) to help them find the specific item they are looking for.

Note: To learn more about SEO, Join our SEO Course

What makes SEO important for marketing?

To get information about products and services, people do millions of searches each year, many of which have commercial goals. As a result, SEO is a crucial component of digital marketing. The search engine is typically the main source of digital traffic for brands and it works in conjunction with other marketing channels. Greater visibility and a higher ranking in the search results for their competitors could have a significant impact on their outcomes.

ON-PAGE

The practice of optimizing elements on web pages for SEO is known as On-page SEO, although it is more difficult than it first appears.

Its name refers to the broad combination of technical SEO and content geared toward the optimization of particular web pages. This practice includes content, but it also includes meta descriptions, titles, links, and annotating text, among other things.

OFF-PAGE

The term Off-page refers to all SEO strategies that don’t include updating or publishing content on a website.

The terms Off-page and “building links” were frequently used interchangeably in the past, but in reality, there are several Off-page tactics that can be used, including: 

• brand building
• citation building
• content marketing
• social media, and more.

Types of SEO Techniques

• White hat SEO – according to search engine policy
• Black hat SEO – against the policy
• Gray hat SEO – mix of white and black hat
• Negative SEO – decreases the ranking
• Local SEO – local promotion on map or search
• Technical SEO – website design,
  website speed, mobile-friendly, design layout, server, security

Following Benefits of SEO Activities:

• Increase Traffic on a Website, Blog, Video, and App
• Generate Leads
• Getting Leads
• Helps in Brand Awareness Promotion
• Improve ROI Of Business